The way the majority of people that have celebrities of any level on their "friend's list" or are "following" or whatever tend to act towards the said celebrities in their comments.
So many of them just seem to ramble on about useless junk or regularly throw in a comment talking about how awesome they think the celebrity is. The worst are the people who seem to expect a reply to their comment, as if the average celebrity in question undoubtedly has the time and patience to wade through a couple hundred comments and reply to much of them. The worst of the worst are the ones that are simply so stupid, I want to reach through the internet and slap them. You know the types, the kind that might ask Shawn Michaels to train them or the kind that drop to their knees in a heartbeat to show just how much of a fan[atic] they are about Alanis Morrisette, or whatever.
The few that approach these things realistically are way overshadowed by the morons who think Hulk Hogan gives a crap that your favorite color is yellow, or that Chris Jericho is going to read your comment and offer to fly you to his home for some personal training.
This problem gets worse the bigger the celebrity is.